A wash of Afternoon Tea anyone?

Thanks to Martin and the team at Twenty Princess Street for commissioning another successful reverse graffiti campaign.  To help promote their Afternoon Tea campaign, our team were sent on a mission to spread awareness by deploying reverse power wash advertising blocks across the city.

Reverse graffiti is a really effective form of street advertising.  It works by power washing a super jet to clean an imprint onto the pavement – effectively to creates a clean impression which can last for several months in the right areas.  The best thing is that we’re helping clean the streets one small bit at a time!

Another effective environmentally friendly street advertising campaign by Green Ape

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Why Green Street Advertising?

We’ve only been officially active as Green Ape Graffiti for a few weeks and we’re delighted to report that business has been great – we’re finding a huge demand for our eco-friendly promotion across Edinburgh and the rest of the UK.  But why is Green graffiti street advertising becoming such a popular alternative to generic street advertising?  Well for one thing, it’s unique – you see so many posters and street A-board advertising outside most shop fronts these days, it’s not easy to make your street campaign stand out among the bland sea of A1s.

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There are several methods of non-permanent street advertising and here at Green Ape we make a stand for advertising that is green, biodegradable and eco-friendly graffiti advertising.  Take Reverse Graffiti.  Reverse graffiti is essentially a stencil imprint power washed onto a dirty surface to leave a clean street stencil impression.  Depending on how dirty the surroundings are, and on the amount foot fall the surface incurs, this form of unique street advertising can stay visible for months.  But it does have its limitations – you require a surface that can actually be cleaned in the first place.  Granite for example doesn’t clean up effectively, and some of the cheap concrete paving slabs we see around town are designed to never really change colour form a permanent state of scuff.  We at Green Ape are experts at identifying the perfect areas for Reverse wash graffiti so if you’re interested in trying some really unique green street advertising, allow us to be of service.

Then there’s chalk advertising.  The great thing about chalk is that you can apply it on almost any surface regardless of material, dirt or foot fall.  We use a unique biodegradable chalk spray that will fade and disappear in time but will stay visible for a few weeks.  Chalk is an ideal substance for fortnightly-monthly  unique street advertising campaigns.

Want to try something really different?  Then why not go for living, breathing and eh… well growing graffiti… Moss Graffiti advertising.  OK so it’s not the most simple form of street advertising to create and deploy but if prepared in the right place with the right maintenance, you’ll have something that truly stands out.

So give up the A-board and choose a really creative head-turning alternative to street advertising.  And yep, we’re at your service to deploy it for you.

 

 

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Clean Wash Reverse Graffiti Edinburgh Campaign for Juniper

juniper_street_reverse_graffiti

Green Ape are delighted to introduce Juniper to the streets of Edinburgh.  Juniper is a lovely new bar (with sister restaurant) soon to launch on Edinburgh’s Princes Street.  As the bar is hidden away off the beaten bar track, they’ve commissioned Green Ape to deploy some clean power wash graffiti across certain key areas in Edinburgh to launch a unique awareness campaign.  Keep your eyes peeled around Scotland’s capital city for their unique “J” branding – coming to a dirty pavement near you!

Reverse Graffiti is a great clean green graffiti technique for environmentally friendly street advertising that is incredibly unique.  The process? We use our state of the art petrol engined power wash sprays to literally clean a stencil impression on a dirty pavement slab or wall.  We’re also doing our bit to clean the streets of Edinburgh! 😉

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Do it yourself with a Reverse Graffiti pen

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What is reverse graffiti? well, essentially reverse graffiti works by cleaning a bit of dirt away from a dirty area to reveal an imprint.  Whilst our street advertising technique is to power wash through a metal stencil, there’s a DIY alternative for those who have always wanted to graffiti but can’t be bothered to break the law.

Grime Writer Reverse Graffiti Pen

Say hello to the Grime Writer – it’s a felt tip pen that uses soapy water instead of ink.  Just write on a dirty wall and hey presto, you’ve left a clean imprint which hasn’t broken the law.  You’ve also done your bit for cleaning up the streets in your local community – dammit, you deserve a bleedin’ medal!

For a street ad campaign however, we’d always recommend our power wash reverse graffiti street ad mechanism.

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Spraffl kicks off the Edinburgh debate using Reverse Graffiti

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Green Ape have recently had lots of fun working with the anonymous social networking app, Spraffl.  The smart phone app allows people to post messages geotagged by location where any other user can read and comment.  It’s a great tool that allows people to essentially instantly create their own network with others around them without being connected to them on the likes of Facebook and Twitter. It’s also group moderated so that idiots won’t contaminate the content with crap.

So we’ve been working with the Spraffl guys applying some nice little reverse graffiti spots across Scotland’s capital city, Edinburgh. We placed their “please mass debate here” ads across 30 strategic locations around the city, encouraging people to join in the anonymous debate.  As the URL is linked to a trackable campaign, Spraffl have been incredibly impressed by the response they received from reverse graffiti power wash street advertising.  They found it to be far more effective than other forms of ads they tried out across the city.

We’re looking forward to working with Spraffl again over the Fringe festival to see if we can muster up some Fringe activity.

The app is free so if you haven’t tried it, check it out

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