Spraffl kicks off the Edinburgh debate using Reverse Graffiti

spraffl_mass_debate

Green Ape have recently had lots of fun working with the anonymous social networking app, Spraffl.  The smart phone app allows people to post messages geotagged by location where any other user can read and comment.  It’s a great tool that allows people to essentially instantly create their own network with others around them without being connected to them on the likes of Facebook and Twitter. It’s also group moderated so that idiots won’t contaminate the content with crap.

So we’ve been working with the Spraffl guys applying some nice little reverse graffiti spots across Scotland’s capital city, Edinburgh. We placed their “please mass debate here” ads across 30 strategic locations around the city, encouraging people to join in the anonymous debate.  As the URL is linked to a trackable campaign, Spraffl have been incredibly impressed by the response they received from reverse graffiti power wash street advertising.  They found it to be far more effective than other forms of ads they tried out across the city.

We’re looking forward to working with Spraffl again over the Fringe festival to see if we can muster up some Fringe activity.

The app is free so if you haven’t tried it, check it out